There’s no such thing as affordable fashion…said no one ever. From flea markets to online clothing retailers, there are tonnes of options from where you can fulfil your clothing and accessory needs, at reasonable prices. And of late, affordable “designer” fashion too has become a reality. It’s true that for a long time, designers, both Indian and international, catered only to a selected and niche clientele, and it was termed as haute couture. Naturally, the prices of those garments were quite high.
Soon, the same band of designers expanded their client base to include the giant middle class market. In other words, they succumbed to the lure of prêt (off- the- rack) labels that come with an ‘affordable’ price tag.
Also, there are some designers who don’t believe in the concept of having a separate diffusion line, and have lower price points for their main label itself. And all of this, without comprising the least on their killer style. Listed below are 10 such fashion designers in India, who are renowned for their fashion sensibilities, while being not too hard on the budget.
1. Urvashi Kaur
Urvashi Kaur is one of India’s leading next-gen fashion designers. Her creations have a distinct relaxed, bohemian feel to them. She attempts to create modern silhouettes for the new-age woman, who can wear her pieces from day to night. And the designs come at a reasonable price too. The designer also has her own line of accessories.
Grey pinstriped high wasited pants. Price INR 6,420
Sheer ecru linen hand block printed shirt and trouser with jacket. Price INR ,7,790
2. Bhumika Sharma
Bhumika Sharma is a Delhi-based fashion designer. Her designs are majorly inspired by Indian traditions and culture. Also, floral prints are a major fixation for the young designer. The silhouettes are comfortable, casual yet classy. You can strut around like a diva in her designs, without spending a bomb on them. Bhumika currently retails her collections through her exclusive studio in Delhi, and a multi-designer store called “Moh” in Ahmedabad. Her designs are also available online on Pernia’s Pop-Up Shop.
Nude floral printed Long cape. Price INR 8,500
3. Bungalow 8
Bungalow 8 is a fashion and lifestyle store based in Mumbai. Founded by Maithili Ahluwalia, the brand was initially started as an interiors store. It has now expanded to offer clothing, antiques and artisanal jewellery also. The womenswear range offers contemporary clothing for the modern woman. The designs are elegant yet casual, and come at a reasonable price.
Black pintucks pocket asymmetric shirt. Price INR 7,500
White and grey stripes print jumpsuit. Price INR 8,500
4. Pernia Qureshi
Pernia Qureshi is style icon and fashion entrepreneur, who turned to designing costumes for Bollywood with the film ‘Aisha’. Her eponymous label – Pernia Qureshi, offers a stylish mix of feminine and classic styles for the modern, sophisticated woman, without burning a hole in your pocket. She also has a successful e-commerce venture to her credit, Pernia’s Pop-Up Shop. It is a carefully curated design platform that has made India’s premier designers accessible to the world.
Navy drop-waist dress. Price INR 6,800
Citrus embroidered top. Price INR 6,000
Gold foil print asymmetrical dress. Price INR 5,250
5. Masaba Gupta
When it comes to quirky fashion, Masaba Gupta rules the roost. Her fun and kitschy prints have provided a fresh, new take on fashion. While her main label already is relatively cheaper than most of her contemporaries, she has recently launched her budget line-Masaba Lite, for those who live on “pocket money”. Which means, you get all the quirkiness that is quintessentially Masaba, without upsetting your wallet. 🙂 And if you’re still craving for more, check out her capsule collection for e-commerce site stylista.com.
Pink and yellow ‘Masaba’ candy print skirt with yellow bustier. Price INR 9,700
Black and white cone print top. Price INR 4,800
6. Shift by Nimish Shah
Designer Nimish Shah launched the label Shift in 2010. The designer offers sophisticated and covetable style options for urban Indian women.
White camouflage print midi dress. Price INR 9,500
Multicolour printed mini skirt. Price INR 7,020
7. Rohit Bal for Biba
What happens when you bring together a leading women’s fashionable ethnic wear brand and a couture designer who has impeccable mastery over fabrics and design? You get a covetable range of ethnic haute couture within budget. And that’s exactly what happened when contemporary ethnic wear brand Biba collaborated with designer Rohit Bal. It was a dream come true for all the fashionistas out there, who have always craved to wear a Rohit Bal.
Indigo cotton Anarkali suit set. Price INR 12,500
Cream cotton silk anarkali suit set. Price INR 9,950
8. Ritu Kumar
This lady needs no introduction. Her eponymous label is renowned for its distinctive use of colors, fabrics, intricate embroideries and a rich Indian aesthetic. In 2002, the designer launched a budget line- LABEL – Ritu Kumar, in addition to the premium bridal and formal label. The secondary line has the same traditional Indian aesthetic, as its sister brand, but at a much humble price tag. It aims at the young, global Indian woman with a contemporary lifestyle. Label-Ritu Kumar retails from most Ritu Kumar stores, in addition to some standalone stores.
Orange Printed Chiffon Flared Short Dress. Price INR 4,900
9. Aanchal Kohli
Designer Aanchal Kohli is the owner of the brand Meraki, which offers contemporary casual wear for the modern woman. The label focuses on trendy silhouettes, delicate fabrics, interesting play of colours and prints, combined with beautiful embellished details. And the fact that all her designs are budget friendly earns her major brownie points too! 🙂
Cream embellished crop top and skirt set. Price INR 7,000
Black and white embellished double layered top. Price-INR 4,200
10. Anita Dongre
Anita Dongre is one of the leading fashion designers in the country and has an extensive client base which includes many celebrities. Her designs showcase traditional Indian aesthetics with a modern sensibility. The main label, Anita Dongre, has its own pret line which offers contemporary Indian silhouettes for the modern Indian woman. Her two other labels include AND, which offers sophisticated western-wear and Global Desi, which is a boho-chic fashion brand, inspired by India’s fun and vibrant spirit. The label undoubtedly represents high street fashion at a sensible price.
Tunic. Price INR 6,990
Pixel pop jumpsuit. Price INR 1,500
Amelia kurti. Price INR 1,699
So girls, next time you go shopping, you know you don’t have to burn a hole in your pocket to be able to buy designer clothes. 😉