”Fashion is defined by its ability to evolve, excite and create trends at breakneck speed.” – This is how the description reads on the Facebook page of Pepe Jeans London.
Pepe Jeans London is the brainchild of 3 brothers – Nitin , Arun & Milan Shah , who initially set up a small stall in London in 1973, hoping to create a British jeans wear brand in the long run. They named their brand as ”Pepe” as it was a short name and could be written without much trouble.
By 1980 , the company had gained popularity in the European market and was in competition with top US brands for the No.1 spot in the market.
Pepe Jeans has created many successful ad campaigns with Hollywood celebrities like Kate Moss , Ashton Kutcher , Alexa Chung , Sienna Miller , Christiano Ronaldo and the current favorite Cara Delevingne.
In 1989 , the company launched in India and managed to establish its mark on the youth of India. The current logo of Pepe Jeans London came to life only in 1992.
Since its launch in 1989 , Pepe Jeans has continued its prominence as a premium jeans and casual wear in India and is one of the most recognized brands targeted towards the young consumers.
Pepe Jeans is available in India across the 200 stores and also online on websites like Jabong , Snapdeal , Myntra , Flipkart , Amazon and so on.
In April 2014 , Pepe Jeans launched their flagship store in Connaught Place , Delhi. It was supposedly based on the global store design concept.
So , up until here , all you guys must be thinking why is this article talking about something which everyone already knows. Well , the thing is I just wanted to give you all a heads-up before I could come up with the interesting part of Pepe Jeans.
Pepe Jeans has launched their Custom Studio in their store in Delhi. This concept was introduced to increase customer experience and footfalls in the stores.
So what does the Custom Studio do? Custom Studio allows you to personalize your pair of jeans just the way you want to. You can get it tattooed or studded or do some crazy graphic art. Isn’t that cool. If you are a grungy guy band or a funky group of girls , there is a denim for each and everyone one of you.
Pepe Jeans held a special event where fashion bloggers and stylists and fashion magazine biggies were invited to come and try out the Custom Studio experience. Below are some photos from the event.
So all you jeans fanatics in Delhi , what are you waiting for? Go to the Pepe Jeans Custom Studio right now and get your jeans designed just how you like it. After all , it is Your Denim Your Design.
Picture Courtesy-Pepe Jeans London on Facebook and Instagram