Wonder Wardrobes

Label Alert: Neither Black Nor White

India Today

Tired of the traditional outfits and in the mood for some quirky attire? Step away from the international brands, ladies, and embrace that which is truly Indian. A new generation of Indian designers is intent on making waves in the fashion industry and make runway clothes wearable, all the while allowing them to experiment with styling and silhouettes. Among these young designers are Mriga Kapadiya and Amrit Kumar who moved to Bombay from Toronto in 2009 to explore and embrace their Indian roots. This simple experiment turned out to be a success of massive proportions, resulting in their line Nor Black Nor White, founded in 2010, retailing in stores all over the world. In this line, colours and embroidery meet Michael Jackson and all things ‘old, gold and traditional’ resulting in a wonderful anthropological, artsy fashion line that pays its due respects to Indian traditions. A few pieces from two of my favourite collections are below.

!HOLI JOUVERT!

!HOLI JOUVERT!

!HOLI JOUVERT!

!HOLI JOUVERT!

This collection inspired by Holi is, in one word, colourful. The clothing is light and breezy and of beautiful colours. Dress it up or dress it down, this line is festive and bright and very attractive. One needn’t wear too many accessories as the material and the hues do all the talking. Alternatively, accessorizing with some heavy tribal jewellery is sure to get heads talking- provided you’re gutsy enough to do it!

NORTH- EAST SERIES

NORTH- EAST SERIES

NORTH- EAST SERIES

NORTH- EAST SERIES

It’s no news that the North- Eastern region of India houses years of beauty and traditions. This series made sure that they were brought back into the limelight. By using distinctive prints and patterns from the North-East, this line is truly North-Eastern, and truly Indian.

If you’re like me and immediately exclaimed ‘Mine! I’ve got to have these!’ after looking at the photos, I’m not surprised. Head on over to their website to see more of their collections and even maybe order a few pieces for yourself. As for me, I’ll have to content myself with admiring the outfits on the computer screen for now. Find them at Chuim Village in Bombay.

 

 

Sindhu Shivprasad

An 18 year old fashion enthusiast currently pursuing her Triple Major Bachelor's degree in Journalism, English Studies and Psychology. Freelance photographer, poet and fashion blogger on The Beautiful Indian.

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