Tired of the traditional outfits and in the mood for some quirky attire? Step away from the international brands, ladies, and embrace that which is truly desi! A new generation of Indian designers is intent on making waves in the fashion industry and make runway clothes wearable, all the while allowing them to experiment with styling and silhouettes. Among these young designers are Mriga Kapadiya and Amrit Kumar who moved to Bombay from Toronto in 2009 to explore and embrace their Indian roots. This simple experiment turned out to be a success of massive proportions, resulting in their line Nor Black Nor White, founded in 2010, retailing in stores all over the world. In this line, colours and embroidery meet Michael Jackson and all things ‘old, gold and traditional’ resulting in a wonderful anthropological, artsy fashion line that pays its due respects to Indian traditions. A few pieces from two of our favourite collections are below.
This collection inspired by Holi is, in one word, colourful. The clothing is light and breezy and oozing with splashes of beautiful colours. Dress it up or dress it down, this line is festive, bright and very attractive. One needn’t wear too many accessories as the material and the hues do all the talking. Alternatively, accessorizing with some heavy tribal jewellery is sure to get heads talking. We’ll let you choose your pick.
NORTH- EAST SERIES
It’s no news that the North- Eastern region of India houses years of beauty and traditions. This series has made sure that the cultural heritage of the seven sisters is given its much awaited due and how!
If you immediately exclaimed ‘Mine! I’ve got to have these!’ after looking at the photos, we’re not surprised. Head on over to their website to see more of their collections and even maybe order a few pieces for yourself.